Just In!

When baby's room is dryer than a philosophy lecture, it's time to turn on the BreatheFrida 3-in-1 Humidifier and get some moisture back in the b...

Keep your little one's nostrils clear naturally with the Fridababy NoseFrida Saline Kit, the all-in-one stuffy nose solution for babies. Include...

NailFrida THE SNIPPERCLIPPER SET Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper...

With the simple addition of Stokke® Steps™ Baby Set, the Stokke® Steps™ Chair transforms into a highchair which can be used from about 6 months. S...

Meet the Veer Cruiser, designed for those who prefer to take the paths less traveled. With the feel, functionality and safety of a premium stroller...

For a no-slip, no-mess meal with less stress, try the Avanchy Bamboo Suction Baby Bowl and Spoon. Crafted from organic bamboo atop a silicone ring,...

Crafted with your younger baby in mind, the Avanchy Bamboo Infant Spoon is a smart and safe addition to mealtime. This lightweight bamboo and silic...

This buttery soft, big bow style headwrap is the picture-perfect accessory for every baby girl. The stretchy band allows for a comfortable fit even...

High quality bond paper on a 75-foot roll Sturdy white paper is perfect for use with pencils, crayons, markers, chalk, poster paints or watercolor...

When you've got an active, squirming Tiny Human on your hands, you need a lotion that's non-greasy and absorbs quickly! Made with organic, plant-ba...

Hurray, springtime has sprung again! Gardener Gabriel is overjoyed, he can finally get back to tending his garden. This year he wants to grow sweet...

With this conveniently sized (6 x 9 in) premium white bond paper pad, it's easy to sketch, paint or doodle. Suitable for crayons, markers, chalk, w...

This generously sized 9" x 12" drawing pad provides a clean sheet for every creative whim. Premium white bond paper is ideal for pencils, crayons...

Fresh from the ocean and full of smiles, it's wonderful Wally Whale! He's a beautiful buddy with vibrant teal fur and the softest, most tickly unde...

Features: Made from 100% paper board Dimensions: H6" X W6" Wipe clean only! If you were an octopus for a day, what would you do!? This sturdy bo...

What a lot of funny friends, all packed into the Jungly Tails Book! Get to know jungle animals by their tails; who is all feathery? who’s got brigh...

Colic, digestion, relaxation or just good ol' fashioned bonding, baby massage is a "thing". Really. Look, babies love massage just as much as the r...

If you are looking for that perfect accessory to complete your little angels outfit you have found it. Make sure to enlarge the picture to see the ...

Isn't she sweet? Isn't she adorable? sighed the grown-ups at new baby, Angel. But Angel, with her wild, curly hair, doesn't turn out to be quite th...

No-mess painting for kids! This exciting paint-with-water coloring book includes four reusable pages and a refillable water pen. Simply use the pen...

The soft character will become an instant BFF for your little one! Easily attaches to the handle of a Sweetie Soother™ pacifier (included).

Gorgeous flats from Tip Top Kids with a rhinestone strap for a glamorous touch. Glossy white patent leather and rhinestone encrusted buckled strap ...