Baby Care

A revolutionary new tool for parents using an ancient, but doctor-tested technique to help soothe your fussy baby. Uses a real human voice to l...

When baby's room is dryer than a philosophy lecture, it's time to turn on the BreatheFrida 3-in-1 Humidifier and get some moisture back in the b...

Bathing baby can be a pain in the splash without the right tub. With the flip of its smart sling, the Grow-With-Me Bath Tub morphs from newborn ...

Keep your little one's nostrils clear naturally with the Fridababy NoseFrida Saline Kit, the all-in-one stuffy nose solution for babies. Include...

FeverFrida THE COOL PADS When fever hits, Cool Pads help bring your little one’s temp back down. No need to refrigerate them . . just open, c...

Your kiddo has graduated from the Training Toothbrush for Babies to a mouth full of baby teeth. It's time to level-up their oral care game and sta...

Baby Basics Kit (YOU'LL ACTUALLY USE) Whether you’ve got a baby at home or a baby shower on the schedule, the Baby Basics Kit is the bringing...

NailFrida THE SNIPPERCLIPPER SET Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper...

The product that’s dermatologically tested & pediatrician approved but just keeps getting crapped on. Literally. It’s tough work, but somebody...

Keep your little one's nostrils clear naturally with the Fridababy NoseFrida Saline Kit, the all-in-one stuffy nose solution for babies. Include...

MediFrida delivers the full dose through a soft, familiar paci that sends medicine to the side of the cheek, as recommended by doctors, bypas...

Finally, a threesome that's social-distancing-compliant. The 3-in-1 Ear, Forehead + Touchless Thermometer is the ultimate multi-use infrared therm...

When you've got an active, squirming Tiny Human on your hands, you need a lotion that's non-greasy and absorbs quickly! Made with organic, plant-ba...

Baby Basics Kit (YOU'LL ACTUALLY USE) Whether you’ve got a baby at home or a baby shower on the schedule, the Baby Basics Kit is the bringing...

From hospital bag to diaper bag, Bitty Bundle of Joy is the perfect starter kit for new parents. It's packed with four of our bestselling products...

For newborns trying to sleep, silence is actually not that golden. The 2-in-1 Portable Sound Machine + Nightlight helps baby fall - and stay - a...

Wash the day off of your little one while keeping their skin happy with this gentle all-over shampoo + body wash. Infused with oatmeal, shea but...

Wash the day off of your little one while keeping their skin happy with this gentle all-over shampoo + body wash. Infused with oatmeal, shea but...

A chest balm meets tissue mashup, BoogerWiper soothes sore sniffers at home and on-the-go with all the benefits of a chest balm in a fuss-free ...

Need to clear the air? Filter out the bad stuff while lulling your little one to sleep with the 3-in-1 Air Purifier + Sound Machine + Nightl...

Trapped farts are a pain in the gas. Tackle babe's tummy troubles hands-on with Fart Freeing Essentials, the digestive duo that ...

Hit the snooze button. Add BreatheFrida Vapor Drops to bath water or a diffuser for a soother bed time chill sesh. Calming lavender oil means a...

The All-in-One Potty Kit is loaded with all the essential tools and tips for potty-training success. Get set with the 3-in-1 Grow-With-Me Potty...

Give the coolest gift at the party with our new Baby Gift Sets! Includes our top 4 skincare essentials for babies in a re-useable wet/dry bag that...

When baby's got a photo-op, you'll be ready. Grooming for the gram? There's a kit for that. This head-to-toe grooming set has everything you n...

Colic, digestion, relaxation or just good ol' fashioned bonding, baby massage is a "thing". Really. Look, babies love massage just as much as the r...