Baby Care

A revolutionary new tool for parents using an ancient, but doctor-tested technique to help soothe your fussy baby. Uses a real human voice to l...

FeverFrida THE COOL PADS When fever hits, Cool Pads help bring your little one’s temp back down. No need to refrigerate them . . just open, c...

Your kiddo has graduated from the Training Toothbrush for Babies to a mouth full of baby teeth. It's time to level-up their oral care game and sta...

When baby’s room is dryer than a philosophy lecture, it’s time to turn on the BreatheFrida 3-in-1 Humidifier and get some moisture back in the bu...

Sick Day Prep Kit THE SUPERHERO SURVIVAL SIDEKIT When baby goes viral (and not in the millions of followers way), there’s no time to fuss aro...

NoseFrida THE SNOTSUCKER SALINE KIT Keep your little one's nostrils clear naturally with the Fridababy NoseFrida Saline Kit, the all-in-one...

Includes fabric storage bin, bow headband, wood ring lovey, pacifier clip, handkerchief bib, burping cloth, and Fairy Dahlia by Jellycat.

Start those oral health habits young and keep them going with the Grow-With-Me oral care set complete with two manual toothbrushes that promote br...

Includes Jellycat plush Gray Bunny, bow headband, wood ring lovey, pacifier clip, handkerchief bib, and burping cloth.

When you've got an active, squirming Tiny Human on your hands, you need a lotion that's non-greasy and absorbs quickly! Made with organic, plant-ba...

The product that’s dermatologically tested & pediatrician approved but just keeps getting crapped on. Literally. It’s tough work, but somebody...

Give the coolest gift at the party with our new Baby Gift Sets! Includes our top 4 skincare essentials for babies in a re-useable wet/dry bag that...

The Ubbi plastic bags are an eco-friendly option for the Ubbi diaper pail, although not a requirement. Depending on your need, you can choose betwe...

The kit for when s%*t gets real. This is the motherload of postpartum must-haves, from first contractions to first post-baby toilet trip. Just pac...

When baby’s got a photo-op, you’ll be ready. Grooming for the ’gram? There’s a kit for that. This head-to-toe grooming set has everything you nee...

Colic, digestion, relaxation or just good ol' fashioned bonding, baby massage is a "thing". Really. Look, babies love massage just as much as the r...