New Baby Essentials

Sweet wooden baby brush with the softest wool bristles. 

Our Sweetie Strap™ is made of 100% food grade silicone and keeps pacifiers in place while also looking stylish with our new durable beaded one-piec...

Our Sweetie Strap™ is made of 100% food grade silicone and keeps pacifiers in place while also looking stylish with our new durable beaded one-piec...

Our Sweetie Strap™ is made of 100% food grade silicone and keeps pacifiers in place while also looking stylish with our new durable beaded one-piec...

Our Sweetie Strap™ is made of 100% food grade silicone and keeps pacifiers in place while also looking stylish with our new durable beaded one-piec...

Our Sweetie Strap™ is made of 100% food grade silicone and keeps pacifiers in place while also looking stylish with our new durable beaded one-piec...

The soft character will become an instant BFF for your little one! Easily attaches to the handle of a Sweetie Soother™ pacifier (included).

The soft character will become an instant BFF for your little one! Easily attaches to the handle of a Sweetie Soother™ pacifier (included).

The soft character will become an instant BFF for your little one! Easily attaches to the handle of a Sweetie Soother™ pacifier (included). Age: 0...

Soothe and massage baby’s sore gums with the Ritzy Teether™! The textured hollow tubes collapse and flex reaching both front teeth and back molars...

Our baby rattle teether toy features a gentle rattle sound and includes two silicone rings to keep baby’s hands busy. This teething rattle is easy ...

Our baby rattle teether toy features a gentle rattle sound and includes two silicone rings to keep baby’s hands busy. This teething rattle is easy ...

Our baby rattle teether toy features a gentle rattle sound and includes two silicone rings to keep baby’s hands busy. This teething rattle is easy ...

Meet the Itzy Soother™ Natural Rubber Pacifier! Each natural rubber binky features a cherry-shaped nipple to mimic breastfeeding and a shield accen...

Meet the Itzy Soother™ Natural Rubber Pacifier! Each natural rubber binky features a cherry-shaped nipple to mimic breastfeeding and a shield accen...

Meet the Itzy Soother™ Natural Rubber Pacifier! Each natural rubber binky features a cherry-shaped nipple to mimic breastfeeding and a shield accen...

Meet the Itzy Soother™ Natural Rubber Pacifier! Each natural rubber binky features a cherry-shaped nipple to mimic breastfeeding and a shield accen...

Meet the Itzy Soother™ Natural Rubber Pacifier! Each natural rubber binky features a cherry-shaped nipple to mimic breastfeeding and a shield accen...

Meet Bitzy Crinkle™, a lovable sensory toy for babies that crinkles and excites. Part of Itzy Ritzy’s Bitzy Bespoke™ collection, this baby crinkle...

Meet Bitzy Crinkle™, a lovable sensory toy for babies that crinkles and excites. Part of Itzy Ritzy’s Bitzy Bespoke™ collection, this baby crinkle...

Teethe, Play & Explore! Love is in the details with our Bitzy Busy Gift Set! Featuring our Itzy Lovey™ and Bitzy Busy Ring, this gift set is a ...

Love these baby links for little ones! A rainbow of color & endless entertainment awaits with our Ritzy Rings™ from our Bitzy Bespoke™ collecti...

Holds paci close! Say goodbye to lost pacifiers! Our Sweetie Strap Plus™ is made of soft silicone and keeps pacifiers close while adding a sw...

Carmen the Cow!Objects in the Itzy Bitzy Mirror™ are cuter than they appear! Watch as your babe smiles at their reflection in the mirror, reaches f...

Made from our original soft fabric blend, these multi-use covers are perfect to keep baby safe from germs and weather, while mama can be comfortabl...

Snuggle, Swaddle, Sleep, Repeat. Our soft and adorable print swaddles are sure to delight everyone! A versatile design that's great for swaddling, ...

Snuggle, Swaddle, Sleep, Repeat. Our soft and adorable print swaddles are sure to delight everyone! A versatile design that's great for swaddling, ...

Snuggle, Swaddle , Sleep , Repeat. Our soft and adorable print swaddles are sure to delight everyone! Versatile design that's great for swaddling, ...

Snuggle, Swaddle, Sleep, Repeat. Our soft and adorable print swaddles are sure to delight everyone! A versatile design that's great for swaddling, ...

Add the perfect touch of "boho" to your nursery with our 100% cotton tassel bed skirt. The schiffli border and tassels add detail and texture in a ...

Embrace the gentle charm of our Birch Waffle Knit Blanket in your baby's nursery! Crafted with love and attention to detail, this blanket features ...

Experience the coastal bliss with our Shoreline Stripe Blanket! Designed with classic striped patterns in a serene blue shade, this blanket capture...

Set of 2 stylish swaddle wraps designed to help your baby feel snug and secure. Printed to portray the essence of a watercolor we painted in-house,...

Organize in style with our Crane Baby canvas storage bins. Available in a variety of prints and designs. The perfect way to store toys, diapers and...

Dress your baby's crib in 100% cotton sateen. Printed to portray the essence of a watercolor we painted in-house, our crib sheets are available in ...

Dress your baby's crib in 100% cotton sateen. Printed to portray the essence of a watercolor we painted in-house, our crib sheets are available in ...