New Baby Essentials

MediFrida delivers the full dose through a soft, familiar paci that sends medicine to the side of the cheek, as recommended by doctors, bypas...

Trapped farts are a pain in the gas. Tackle babe's tummy troubles hands-on with Fart Freeing Essentials, the digestive duo that ...

Hit the snooze button. Add BreatheFrida Vapor Drops to bath water or a diffuser for a soother bed time chill sesh. Calming lavender oil means a...

The All-in-One Potty Kit is loaded with all the essential tools and tips for potty-training success. Get set with the 3-in-1 Grow-With-Me Potty...

A perfect little security blankie and tagalong for your child. The delicious cashmere-like material is perfect for babies and toddlers to snuggle....

Snuggle, Swaddle , Sleep , Repeat. Our soft and adorable print swaddles are sure to delight everyone! Versatile design that's great for swaddling, ...

2-piece set. Muslin swaddle blanket. Comes rolled with sweater knit rattle. Dimensions swaddle 47" x 47" Material 100% Cotton Care Instruc...

Knit chenille blanket.   Dimension: 34" x 28" Material: 100% Polyester  

2-piece set. Muslin swaddle blanket. Comes rolled and tied with cotton hosiery rattle toe socks. Dimensions swaddle 47" x 47" Material 100% ...

2-piece set. Muslin swaddle blanket. Comes rolled with sweater knit rattle. Dimensions swaddle 47" x 47" Material 100% Cotton Care Instruc...

Our Bow Swaddle and Headband Set is so sweet for baby girls! The two piece set comes with a muslin swaddle blanket. The blanket features a white...

Our new chenille blue baby blanket is a cozy gift for sleepy baby. The ribbed chenille blanket features chenille pom-pom trim. The blanket is blue...

Knit chenille blanket with contrast scallop trim.

If you’re looking for the perfect baby shower gift, you'll love this Fire Truck Swaddle and Rattle Set. The two piece set comes with a muslin swa...

Our new chenille pink baby blanket is a cozy gift for sleepy baby. The ribbed chenille blanket features chenille pom-pom trim. The blanket is pin...

A chivalrous adventure is never far away when Baby has our Demitri the Dragon Silicone Teether toy as their companion! Banish teething pains from ...

Our Nova the Owl Silicone Teether toy is eager to become Baby’s playmate and companion! Rounded shapes and an easy to hold design along with the s...

Whatever plans Baby’s day holds, our Stanley the Sloth Silicone Teether will be there to hang out and join in the fun! This playful friend is the ...

March along with Joey the Gray Elephant Silicone Teether and discover a world of fun in the African sun! This sweet baby Elephant is made with 100%...

Our quilts are consciously crafted from 3 layers of breathable and soft GOTS-certified organic muslin cotton to keep your babe cozy and warm. 10...

Our swaddles are consciously crafted from breathable and soft GOTS-certified organic muslin cotton to keep babe cozy and warm. 100% ORGANIC COTT...

Our crib sheets are consciously crafted from breathable and soft GOTS-certified organic muslin cotton to ensure your baby has the perfect sleeping ...

A perfect little security blankie and tagalong for your child. The delicious cashmere-like material is perfect for babies and toddlers to snuggle....

SOFT AND COZY SWADDLING BLANKET - Wrap your little loves in LollyBanks extra soft 100% cotton muslin swaddles to make your baby feel safe and sec...

SOFT AND COZY SWADDLING BLANKET - Wrap your little loves in LollyBanks extra soft 100% cotton muslin swaddles to make your baby feel safe and sec...

THE SMARTEST WAY TO SOOTHE SORE GUMS! Bumpy textures, stunning colors, and wonderfully soft silicone A DELIGHT TO GRAB, FEEL, AND CHEW; An illum...

Soothe and massage baby’s sore gums with the Ritzy Teether™! The textured hollow tubes collapse and flex reaching both front teeth and back molars...

Soothe and massage baby’s sore gums with the Ritzy Teether™! The textured hollow tubes collapse and flex reaching both front teeth and back molars...

The Ritzy Rattle Pal™ is your babe's new bestie, doubling as a plush rattle and braided teething toy to soothe sore gums. With a gentle rattle sou...

The Ritzy Rattle Pal™ is your babe's new bestie, doubling as a plush rattle and braided teething toy to soothe sore gums. With a gentle rattle sou...

Meet Bitzy Crinkle™, a lovable sensory toy for babies that crinkles and excites. Part of Itzy Ritzy’s Bitzy Bespoke™ collection, this baby crinkle...

Featuring soft Sherpa fabric, ribbon, clinking rings and a textured silicone teether to help soothe sore gums the Itzy Friends Toy Collection Link ...

This adorable giraffe teething toy is perfect for infants just like yours to rub their gums and relieve sore gums and teething pain. This soft sil...

With the Sugar + Maple Silicone + Beechwood 2 Ring Teether - Blush, two smooth beechwood rings, a multi-faceted beech bead, and a ring of smooth s...

Baby Stroller Blanket with a stunning Jardin floral print and soft coral ruffle edges. 100% cotton stroller blanket measures 30" x 22".  Coordinat...

Lightweight blanket with a pretty ruffle trim detail

Drape your baby in plush luxury with Oilo’s Cuddle Blanket. Snuggly plush on one side for the perfect touch against baby’s delicate skin, while a ...

Kayden the Koala Itzy Pal™ joins your little one as the most playful (& cutest!) pal on the block! Includes soft plush character, gentle silico...

The soft silicone nipple helps baby naturally latch while the anti-colic vent system lets baby feed without fuss. Together, they offer a reliable a...

Your kiddo has graduated from the Training Toothbrush for Babies to a mouth full of baby teeth. It's time to level-up their oral care game and sta...

Finally, a threesome that's social-distancing-compliant. The 3-in-1 Ear, Forehead + Touchless Thermometer is the ultimate multi-use infrared therm...

When baby's got a photo-op, you'll be ready. Grooming for the gram? There's a kit for that. This head-to-toe grooming set has everything you n...

Keep your little one's pacifier, teether, or security blankie close at hand with this picture-worthy silicone pacifier clip. The safety tested meta...

Give the coolest gift at the party with our new Baby Gift Sets! Includes our top 4 skincare essentials for babies in a re-useable wet/dry bag that...

These bowls not only suction to the table to make sure that your meal time won't be all over the house or anywhere you are with baby but also our b...

The lid set includes both a universal sippy cup sleeve and a snack cup sleeve. These sleeves will fit over most cups and is easy to travel and cle...

A revolutionary new tool for parents using an ancient, but doctor-tested technique to help soothe your fussy baby. Uses a real human voice to l...