New Baby Essentials

Soothe and massage baby’s sore gums with the Ritzy Teether™! The textured hollow tubes collapse and flex reaching both front teeth and back molars...

Soothe and massage baby’s sore gums with the Ritzy Teether™! The textured hollow tubes collapse and flex reaching both front teeth and back molars...

The Ritzy Rattle Pal™ is your babe's new bestie, doubling as a plush rattle and braided teething toy to soothe sore gums. With a gentle rattle sou...

The Ritzy Rattle Pal™ is your babe's new bestie, doubling as a plush rattle and braided teething toy to soothe sore gums. With a gentle rattle sou...

Meet Bitzy Crinkle™, a lovable sensory toy for babies that crinkles and excites. Part of Itzy Ritzy’s Bitzy Bespoke™ collection, this baby crinkle...

Featuring soft Sherpa fabric, ribbon, clinking rings and a textured silicone teether to help soothe sore gums the Itzy Friends Toy Collection Link ...

This adorable giraffe teething toy is perfect for infants just like yours to rub their gums and relieve sore gums and teething pain. This soft sil...

Baby Stroller Blanket with a stunning Jardin floral print and soft coral ruffle edges. 100% cotton stroller blanket measures 30" x 22".  Coordinat...

Lightweight blanket with a pretty ruffle trim detail

Drape your baby in plush luxury with Oilo’s Cuddle Blanket. Snuggly plush on one side for the perfect touch against baby’s delicate skin, while a ...

Kayden the Koala Itzy Pal™ joins your little one as the most playful (& cutest!) pal on the block! Includes soft plush character, gentle silico...

The soft silicone nipple helps baby naturally latch while the anti-colic vent system lets baby feed without fuss. Together, they offer a reliable a...

Your kiddo has graduated from the Training Toothbrush for Babies to a mouth full of baby teeth. It's time to level-up their oral care game and sta...

Finally, a threesome that's social-distancing-compliant. The 3-in-1 Ear, Forehead + Touchless Thermometer is the ultimate multi-use infrared therm...

When baby's got a photo-op, you'll be ready. Grooming for the gram? There's a kit for that. This head-to-toe grooming set has everything you n...

A revolutionary new tool for parents using an ancient, but doctor-tested technique to help soothe your fussy baby. Uses a real human voice to l...

When baby's room is dryer than a philosophy lecture, it's time to turn on the BreatheFrida 3-in-1 Humidifier and get some moisture back in the b...

Baby Basics Kit (YOU'LL ACTUALLY USE) Whether you’ve got a baby at home or a baby shower on the schedule, the Baby Basics Kit is the bringing...

Keep your little one's nostrils clear naturally with the Fridababy NoseFrida Saline Kit, the all-in-one stuffy nose solution for babies. Include...

FeverFrida THE COOL PADS When fever hits, Cool Pads help bring your little one’s temp back down. No need to refrigerate them . . just open, c...

NailFrida THE SNIPPERCLIPPER SET Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper...

When you've got an active, squirming Tiny Human on your hands, you need a lotion that's non-greasy and absorbs quickly! Made with organic, plant-ba...

Colic, digestion, relaxation or just good ol' fashioned bonding, baby massage is a "thing". Really. Look, babies love massage just as much as the r...

The soft character will become an instant BFF for your little one! Easily attaches to the handle of a Sweetie Soother™ pacifier (included).

Healthy and natural, this teething ring is made of 100% natural rubber, pulled from the Hevea tree latex, and food-safe paint. With numerous soft p...

Our silicone rattle teether features a gentle rattle sound and includes two silicone rings to keep baby’s hands busy. The rattle teether is easy fo...

This Little Unicorn cotton percale Warm Grey crib skirt is a classic to complement your nursery's look and feel. • 100% cotton percale flat panel ...

This Little Unicorn muslin cotton crib skirt in watercolor roses is the perfect addition to your watercolor roses muslin crib sheet, and to complet...

The soft character will become an instant BFF for your little one! Easily attaches to the handle of a Sweetie Soother™ pacifier (included).