New Baby Essentials

Drape your baby in plush luxury with Oilo’s Cuddle Blanket. Snuggly plush on one side for the perfect touch against baby’s delicate skin, while a ...

The soft silicone nipple helps baby naturally latch while the anti-colic vent system lets baby feed without fuss. Together, they offer a reliable a...

When baby's got a photo-op, you'll be ready. Grooming for the gram? There's a kit for that. This head-to-toe grooming set has everything you n...

Keep your little one's nostrils clear naturally with the Fridababy NoseFrida Saline Kit, the all-in-one stuffy nose solution for babies. Include...

FeverFrida THE COOL PADS When fever hits, Cool Pads help bring your little one’s temp back down. No need to refrigerate them . . just open, c...

NailFrida THE SNIPPERCLIPPER SET Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper...

Healthy and natural, this teething ring is made of 100% natural rubber, pulled from the Hevea tree latex, and food-safe paint. With numerous soft p...

This Little Unicorn muslin cotton crib skirt in watercolor roses is the perfect addition to your watercolor roses muslin crib sheet, and to complet...