New Baby Essentials

Sterilize up to six bottles at once, plus parts and pacifiers, with the Deluxe Bottle Sterilizer.

The soft silicone nipple helps baby naturally latch while the anti-colic vent system lets baby feed without fuss. Together, they offer a reliable a...

The Nuzzle Snuze™ Stokke Sleepi crib mattress, is unlike any other crib mattress. Using an innovative material called NaturesWeave™, a matrix of f...

Your kiddo has graduated from the Training Toothbrush for Babies to a mouth full of baby teeth. It's time to level-up their oral care game and sta...

Finally, a threesome that's social-distancing-compliant. The 3-in-1 Ear, Forehead + Touchless Thermometer is the ultimate multi-use infrared therm...

When baby's got a photo-op, you'll be ready. Grooming for the gram? There's a kit for that. This head-to-toe grooming set has everything you n...

Keep your little one's pacifier, teether, or security blankie close at hand with this picture-worthy silicone pacifier clip. The safety tested meta...

Soft sheets for sweet dreams​ ​Fitted crib sheet with elastic all the way around ​ ​Made to fit the oval Stokke® Sleepi™ Bed Mattress 100%...

Keeps your mattress fresh Protects the mattress from accidents & spills ​ Preserves and prolongs the life of the mattress​ Waterproo...

Elegant crib canopy - the finishing touch to a dreamy nursery! Designed by Pehr to fit Stokke® Sleepi™ Cribs Variety of colors suit any n...

Introducing Pehr Exclusively for Stokke® Fitted bed sheet with elastic all the way around Made to fit the oval Sleepi™ crib mattress 100...

Introducing Pehr Exclusively for Stokke® Hidden wrap-around zipper for a snug fit and safe sleep Made to fit the oval Sleepi™ Mini ma...

Introducing Pehr Exclusively for Stokke® Fitted bed sheet with elastic all the way around Made to fit the oval Sleepi™ crib mattress 100% ...

Soft sheets for sweet dreams Fitted sheet with elastic all the way around Made to fit the oval Sleepi Mini mattress 100% soft cotton perca...

These bowls not only suction to the table to make sure that your meal time won't be all over the house or anywhere you are with baby but also our b...

The lid set includes both a universal sippy cup sleeve and a snack cup sleeve. These sleeves will fit over most cups and is easy to travel and cle...

Designed for high couture and maximum comfort, Oilo's fitted crib sheets are as soft as they are stylish. Our original woodland crib sheet design i...

Designed for high couture and maximum comfort, Oilo's fitted crib sheets are as soft as they are stylish. Bella says it all in the name! “Bella” is...

When baby's room is dryer than a philosophy lecture, it's time to turn on the BreatheFrida 3-in-1 Humidifier and get some moisture back in the b...

Keep your little one's nostrils clear naturally with the Fridababy NoseFrida Saline Kit, the all-in-one stuffy nose solution for babies. Include...

NailFrida THE SNIPPERCLIPPER SET Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper...

When you've got an active, squirming Tiny Human on your hands, you need a lotion that's non-greasy and absorbs quickly! Made with organic, plant-ba...

Colic, digestion, relaxation or just good ol' fashioned bonding, baby massage is a "thing". Really. Look, babies love massage just as much as the r...

The soft character will become an instant BFF for your little one! Easily attaches to the handle of a Sweetie Soother™ pacifier (included).

Our silicone rattle teether features a gentle rattle sound and includes two silicone rings to keep baby’s hands busy. The rattle teether is easy fo...

Our silicone rattle teether features a gentle rattle sound and includes two silicone rings to keep baby’s hands busy. The rattle teether is easy fo...

The product that’s dermatologically tested & pediatrician approved but just keeps getting crapped on. Literally. It’s tough work, but somebody...

This Little Unicorn cotton percale Warm Grey crib skirt is a classic to complement your nursery's look and feel. • 100% cotton percale flat panel ...

This Little Unicorn muslin cotton crib skirt in watercolor roses is the perfect addition to your watercolor roses muslin crib sheet, and to complet...

The soft character will become an instant BFF for your little one! Easily attaches to the handle of a Sweetie Soother™ pacifier (included).

Keep pacifiers and teether toys from falling with our adorable Hello Baby pacifier clips. Fantastic gifts for new babies and moms, these cute ...