Best selling products

Whether you are on-the-go or snuggling in at home, the Itzy Blanket™ is the ultimate multitasker. Made of super-soft cotton muslin, this machine-wa...

Meet The Bitzy Pal™, your baby’s new bestie & self-soother all-in-one! Extending from our Bitsy Bespoke™ toy collection comes a playful plush l...

Lighten up your diaper bag with our multitasking BREASTFEEDING BOSS™! Made of ultra-soft, breathable muslin, this newborn essential goes from swadd...

The Sky's the Limit! Unlock a rainbow of creativity with the Ritzy Rainbow™ stacking toy. Featuring five flexible arches in assorted colors and siz...

100% organic cotton sweater knit flare dress with tiny bobbles all over.Adorable ruffle detail on shoulders, pair these with matching pants.Breatha...

Mayoral boy’s navy long sleeve featuring a mountain view through goggles and the wording “explore the unseen”

Perfect holiday dress for baby girl, red velvet with smocking detail.

In detail Its soft texture and its more or less long leaves are adapted to baby's mouth.  They make it possible to effectively massage the gums of...

Soft and stretchy long sleeved cotton top with the embossed phrase “Keep On Moving” on the front makes for a fun top to mix and match into your kid...

Super soft and stretchy- sure to be their most comfy pair of jeans!

Baby will be comfy and cozy in this adorable neutral colored 2 piece outfit, perfect for playtime! The long sleeved cream colored top features an a...

Such a fun piece to mix and match into baby’s Fall/ Winter wardrobe! This adorable puffer vest from Mayoral features a tawny colored faux fur hood ...

Comfort meets convenience with the RumbleSeat V3. Easily attach this second seat to your Vista with the large hubs and adapters, offering a simple ...

Take your Bassinet from boulevard to bedroom by simply snapping it into the secure, elevated Bassinet Stand to create a safe sleep space for baby. ...

Nothing about being a parent is what it seems. It's magical, scary, overwhelming, and full of changes—identity, style, body, work, travel. As your ...

This oversized pad gives readers of all ages an opportunity to sharpen observational skills. Easy tear-out pages. Includes a magnifying class.

Our Sweetie Strap™ is made of 100% food grade silicone and keeps pacifiers in place while also looking stylish with our new durable beaded one-piec...

Teethe, Play & Explore! Love is in the details with our Bitzy Busy Gift Set! Featuring our Itzy Lovey™ and Bitzy Busy Ring, this gift set is a ...

These sets are the cutest ones out there! Made from our original soft fabric blend, these sets have functional wooden buttons for easy and quick ch...

Our super soft and stretch 2 piece pajamas are the best! Our original designs will delight your little cutie. Pull on pant makes for easier potty ...

This Angel Dear fawn lovey is the perfect little security blankie and tag-a-long for your child. It will bring smiles and comfort to your little na...

A dazzling piece that will make your little one shine like a star!  Perfect for both special occasions and everyday wear.  Whether she is tw...