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Playing peekaboo is proven to be the most effective way to make a baby laugh.    In Puppy, Puppy PEEKABOO!, little ones' favorite game is brought t...

Blast off into outer space with this mess-free sticker craft!Includes everything you need to create ten sticker paintings on sturdy card stock. Kid...

Spring, summer, autumn, and winter: bath time is all year round! In this follow-up to Time for a Hug—now available in a sturdy board edition—little...

Sing a nursery rhyme with a book that’s Indestructible!Indestructibles is the trusted series for easing little ones into story time. Beloved by bab...

If you’re happy and you know it, clap your hands! Clap Clap! Teach baby the beloved song in a book that’s INDESTRUCTIBLE.Indestructibles is the tru...

Sing a nursery rhyme with a book that’s Indestructible!Indestructibles is the trusted series for easing little ones into story time. Beloved by bab...

A joyful tribute to all the things that make sisters SUPER!  Is your sister tougher than a ton of trucks?Smarter than a squad of robots?More hugga...

A joyful tribute to all the things that make dad amazing!  Continues to be a bestselling gift for baby showers, Father’s Day, and a book that dads...

Wash the day off of your little one while keeping their skin happy with this gentle all-over shampoo + body wash. Infused with oatmeal, shea but...

A chest balm meets tissue mashup, BoogerWiper soothes sore sniffers at home and on-the-go with all the benefits of a chest balm in a fuss-free ...

MediFrida delivers the full dose through a soft, familiar paci that sends medicine to the side of the cheek, as recommended by doctors, bypas...

Hit the snooze button. Add BreatheFrida Vapor Drops to bath water or a diffuser for a soother bed time chill sesh. Calming lavender oil means a...

A calming plush panda after your own heart!Press the tummy to cycle through four bedtime melodies, each accompanied by a red light and a vibration...

Whatever plans Baby’s day holds, our Stanley the Sloth Silicone Teether will be there to hang out and join in the fun! This playful friend is the ...

The soft silicone nipple helps baby naturally latch while the anti-colic vent system lets baby feed without fuss. Together, they offer a reliable a...

ENCOURAGES SOCIALIZATION: Pop-Up Basketball can be played independently for shooting hoops, or in a group setting as competition for who can roll...

Absolutely adorable and oh so collectible! Our hand-knit baby animals are the perfect way to start or grow your cuddle+kind collection. Every heirl...

Absolutely adorable and oh so collectible! Our hand-knit baby animals are the perfect way to start or grow your cuddle+kind collection. Every heirl...

Absolutely adorable and oh so collectible! Our hand-knit baby animals are the perfect way to start or grow your cuddle+kind collection. Every heirl...

About Violet Birthday: April 20th I come from a magnificent forest where all the paths lead to adventure and fun. Being outdoors all day skippin...

About Violet Birthday: April 20th I come from a magnificent forest where all the paths lead to adventure and fun. Being outdoors all day skippin...

About Elliott Birthday: March 30th I roam a breathtaking forest every day in search of exciting new places and amazing new experiences. Travelli...

About Hannah Birthday: July 10th I’m always hopping from one big dream to another. There’s so much I want to accomplish in this beautiful world, ...

It’s chain reaction, domino action with this fast moving, wood activity set; build different layouts and tracks, then start the action and watch t...

Dress your baby's crib in 100% cotton sateen. Printed to portray the essence of a watercolor we painted in-house, our crib sheets are available in ...

Transform your baby's dreams into a whimsical adventure with our Parker Leaf Fitted Crib Sheet. Part of the Parker Collection, this crib sheet feat...

The softest, snuggliest, sweetest pajamas around! Modern colors and handpainted watercolors make our signature collection as special as can bee. * ...

Babies are messy. Whether it's bath time, meal time or play time these 100% organic cotton wash cloths will keep your little one squeaky clean! *...

Our NEW woven terry toddler towels are the perfect combination of soft and absorbent and their adorable animal hoods make bath time more fun! * E...

Our NEW woven terry toddler towels are the perfect combination of soft and absorbent and their adorable animal hoods make bath time more fun! * E...

No one ever wants bath time to end, but make sure when it does, you're wrapping your baby up in our soft hooded towel to keep them cozy. * Soft a...

The softest, snuggliest, sweetest pajamas around! Modern colors and handpainted watercolors make our signature collection as special as can bee. * ...

This 3-piece set includes a footed jumpsuit, rounded drool bib, and knot top hat, making it the perfect daily outfit! * Super soft pointelle organi...

All of our banks are made from only the highest quality ceramic, known as dolomite, for increased durability. They feature a base that is deep glaz...

All of our banks are made from only the highest quality ceramic, known as dolomite, for increased durability. They feature a base that is deep gla...

Our Butterflies Piggy Bank is covered with pastel colored butterflies and flowers that include glitter in the wings. This piggy bank also has rosy ...