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The Sky's the Limit! Unlock a rainbow of creativity with the Ritzy Rainbow™ stacking toy. Featuring five flexible arches in assorted colors and siz...

Our Sweetie Strap™ is made of 100% food grade silicone and keeps pacifiers in place while also looking stylish with our new durable beaded one-piec...

What better way to celebrate the mother in your life than with a keepsake book? With adorable illustrations and sweet text, this story is perfect ...

A hilarious and reassuring gift for every mom: because we’re all doing the best we can, and the natural world is filled with moms worse than you! A...

Bathing baby can be a pain in the splash without the right tub. With the flip of its smart sling, the Grow-With-Me Bath Tub morphs from newborn ...

FeverFrida THE COOL PADS When fever hits, Cool Pads help bring your little one’s temp back down. No need to refrigerate them . . just open, c...

NailFrida THE SNIPPERCLIPPER SET Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper...

Kidoozie Rip Cord Flying Disc, Flies over 50 ft, STEM Toy Early Childhood Development, For Children 5 Years and Up  High Flying: The Rip Cord Fly...

The Summer Collection. Our cabana towel with that summer twist. Quick dry - 3 times faster than a standard cotton towel Sand free beach towel - s...

The Cabana Collection. Where it all began, our signature striped towel. Quick dry - 3 times faster than a standard cotton towel Won't collect dam...

Set of 2 stylish swaddle wraps designed to help your baby feel snug and secure. Printed to portray the essence of a watercolor we painted in-house,...

Organize in style with our Crane Baby canvas storage bins. Available in a variety of prints and designs. The perfect way to store toys, diapers and...

Dress your baby's crib in 100% cotton sateen. Printed to portray the essence of a watercolor we painted in-house, our crib sheets are available in ...

All of our banks are made from only the highest quality ceramic, known as dolomite, for increased durability. They feature a base that is deep gla...

Keep your little snuggled up in our colorful rainbow leopard print footie! Made with super soft bamboo, this footie features flowers all over the p...

Our Bath Salts come in a 6 pack of 2.1oz jars, each jar with a unique fruity scent. Single jars are enough for 1 bath, foot soak, or detox.Suitabl...

Pretty ruffled dress with smocked bodice and shoulder straps in white lightweight cotton blend with colorful stripes. A perfect addition to her spr...

Classic khaki pants perfect for dressing up or down! 

From New York Times bestselling author r.h. Sin comes an instant classic lullaby that illustrates the beauty of imagination in the eyes of a child....

Introduce baby to gentle, sensory-rich play with this charming butterfly rainmaker, designed to engage little ears, eyes, and hands all at once. Th...

The Cream ‘Berry’ Bunny Soother is cosy, sweet and the perfect gift for little dreamers.  Inspired by Cream ‘Berry’ Bunny, with a square of cream s...

Classic Charm: Smocked Peter Pan Footie!  Bring timeless elegance to your baby’s wardrobe with our Smocked Peter Pan Footie! Featuring delicate smo...

Our Signature 2 Way Zipper Footie makes changing your baby a Snap! (or as we like to say a Zip!) Super soft viscose from bamboo fabric and Angel De...

Our Signature 2 Way Zipper Footie makes changing your baby a Snap! (or as we like to say a Zip!) Super soft viscose from bamboo fabric and Angel De...

The modal and spandex blend is sturdy, substantial, warm, and so completely soft. Multiple washings won’t compromise the quality. 95% Modal, 5% S...

Designed to add even more cargo space to the Cruiser, our lightweight aluminum and soft-sided storage basket mounts solidly into the Cruiser''s two...

This premium pajama set is made with an eco-friendly TENcEL modal fabric that is stretchy, silky, lightweight, soft, and comfy. TENcEL Modal fibe...

This premium pajama set is made with an eco-friendly TENcEL modal fabric that is stretchy, silky, lightweight, soft, and comfy. TENcEL Modal fibe...

Sturdy cotton cosmetic bag, measuring 10.25" wide by 6.75" in height, finished with top zipper closure. Spot Clean Only 10.25" w X 6.75" h X 3" d