New products

Snuggle up with Bartholomew Bear Soother. Our most loved, softly textured bear is hugging an un-stuffed square shaped soother all made from recycle...

A perfect gift for newborns, the Bashful Pink Bunny Soother is our most loved Bashful Bunny in a soft fur, with long lopped ears, a pink suedette n...

A perfect gift for newborns, the Bashful Blue Bunny Soother is our most loved Bashful Bunny in a soft fur, with long lopped ears, a pink suedette ...

The Bashful Black & Cream Puppy Comforter is a portable patch of softness. This characterful puppy has been designed to comfort with squashy pa...

A treat for tiny hands, Bashful Silver Bunny Ring Rattle can be grabbed by its soft paws, long lop ears or ring-shaped tummy. When given a gentle s...

The Amuseables Roses  Bouquet is the perfect way to say I love you. Amuseables Rose Bouquet is the floral gift that keeps on giving. A trio of soft...

Salut! Amuseables Baguette has hopped straight out of the cozy oven to meet you! This golden loaf is deliciously soft, with huggable dough, chunky...

Smudge Rabbit is looking for someone to share his beautiful home with in Smudge Rabbit and the Falling Star. After making a wish as a star shoots b...

Smudge Rabbit is such a sleepy sweetie - always sprawling out, lazing on the bed or rug! Scrumptiously soft in oatmeal fur, this lop-eared lazer j...

Smudge Elephant loves naptime, and keeps falling asleep on the march! Flop this supersoft silly down to sit on those squishable trumpet paws. With...

Smudge The Littlest Elephant tells the tale of the tiniest one in the herd. Smudge can’t keep up when her family stomp along. How can they hel...

Lottie The Fairy Bunny is a joyful story about a fairy bunny who loves to dance. Follow Lottie as she twirls through the day with all of her gard...

  If I Were A Duckling lets little ones dabble in fun creative play. This colourful board book asks readers to ponder what kind of duckling they w...

Meet the most popular teddy bear Jellycat of them all, Bartholomew Bear! Kind, gentle, brave and full of heart, he’s always 200% there for his fr...

Amuseable Sun is here to brighten up the room! But there's no need for shades or sunblock – this chubby, cuddly bundle of rays is content to glow...

Get thinking and dreaming with the If I Were A Giraffe book! This chunky board book has a splotchy giraffe tail, and pages and pages of feely fun. ...

  Bashful Beige Bunny is a popular fellow with scrummy-soft Jellycat fur and lovely long flopsy ears mean that with just one cuddle, you’ll never ...

If I Were An Owl is a charming board book, chunky like a little tree! Open the covers for bright illustrations - perfect for flights of inspiratio...

Elephants Can't Fly - at least, that's what little Elly is told. But why not? Follow Elly on her mission to fly, beautifully drawn in sweet pastel ...

The Naughty Penguins is a tale of mischief and polar pranks! When three cheeky chicks play horrible tricks, they soon find they're out of their dep...

Irresistible to touch and accompanied by cute as a button Bashful Puppy, this soother is a favourite for bedtime hugs and quiet time cuddles.  

Bashful Cream Bunny’s gorgeous long ears look like two big dollops of clotted cream. Mmmm! Time for scones and a hippity-hop on the grass! With a...

Silky-soft and lovingly loyal, Bashful Black & Cream Puppy wants to play all day! He comes in five sizes, from huge and huggable to itsy bitsy ...