New products

Replace your mattress cover or be prepared for messes with an extra on hand. The soft cover is tailored to zip over the mattress pad to provide bre...

Parker the Pickle! The Itzy Pal™ joins your little one as the most playful (& cutest!) pal on the block! Let baby discover the soft plush chara...

Say goodbye to lost pacifiers! Our Sweetie Strap™ is made of 100% food grade silicone and keeps pacifiers in place while also looking stylish with ...

Meet The Bitzy Pal™, your baby’s new bestie & self-soother all-in-one! Extending from our Bitsy Bespoke™ toy collection comes a playful plush l...

Let’s Explore! Our Ritzy Jingle™ from our Bitzy Bespoke™ collection is the playful pick-me-up your babe can’t resist! Sensory design in mind, thi...

Wyatt the Highland Cow! Our snuggly Itzy Lovey™ features soft Sherpa fabric and textured ribbons that baby will love to explore! A textured silicon...

Love is in the details with our Itzy Learn & Snuggle Gift Set™! Featuring our Itzy Lovey™ and Bitzy Busy Book™, this gift set is a sensory sens...

Make a splash! Have some good clean fun with our 10 colorful bath toys in the Itzy Splash Gift Set™. These soft, squeezable, water-squirting charac...

Shake the teething blues away with an adorable Ritzy Rattle™! Our silicone rattle teether features a gentle rattle sound and includes two silicone ...

Chew on this! A pop of personality: a teething bestie & sensory toy all-in-one! Our Itzy Pop™ engages baby with popping sounds & movement w...

Chew on this! A pop of personality: a teething bestie & sensory toy all-in-one! Our Itzy Pop™ engages baby with popping sounds & movement w...

Beckett the Banana! Bid farewell to teething troubles with Itzy Ritzy’s Chew Crew™. Crafted with easy-to-hold handles, this teething companion offe...

Stay in the Loop! Soothe and massage baby’s sore gums with Itzy Loops™. Featuring two soft silicone rings and a textured link, this teether is easy...

Your little one’s new exploratory tagalong!  The attachable Bitzy Traveler™ is made with soft natural cotton fabric and minky velour and features j...

Sore gums are no match for the Itzy Ritzy Bitzy Biter™ Teething Ball! This multi-texture teether is perfect for providing comfort as it soothes you...

Sore gums are no match for the Itzy Ritzy Bitzy Biter™ Teething Ball! This multi-texture teether is perfect for providing comfort as it soothes you...

Sprinkle, stack & nest! Pour on the fun with Itzy Sprinkle™ stacking and nesting cups. Featuring adorably patterned drain holes for pouring and...

Squeezable Squirties for Bath Time Bliss! Have some good clean fun with Itzy Squirt™ bath toys. These soft, squeezable water-squirting characters e...

The coolest companion for your teething tot! Meet Itzy Cool™, a handled cold teether with a removable, textured teether. Soothes sore gums and keep...

Cuddle, Play & Learn! Instant good vibes and beloved memories await with your baby’s new bestie - the Link & Love™! From the gentle chime s...

Babies love to pull scarves from a “tissue” box. Our farm themed Itzy Sensory Scarves will entertain and teach. Develop hand-eye coordination and f...

Fidget spinner with suction cup base and four silicone sensory poppers. Highchair toy format designed to entertain baby. Suction cup adheres to smo...

Holds paci close! Say goodbye to lost pacifiers! Our Sweetie Strap Plus™ is made of soft silicone and keeps pacifiers close while adding a sweet ch...

Love these Links! A rainbow of color & endless entertainment awaits with our Ritzy Rings™ from our Bitzy Bespoke™ collection! Ultra-versatile ...

Who wants to go for a donkey ride? This attractive ride-on toy can be ridden or pushed and will become a perfect companion, helping your child cont...

A ringing telephone just like the grown-ups! Telephone with sounds made from beech wood. It comprises 7 soft plastic sound keys: home key, email, a...

The 3 balls pass through the sun and the clouds, and then through the clear tunnel, ring the little bell, and then go into the garden to form a cat...

Gently introduce your child to the world of dinosaurs with this multi-activity volcano. On the front panel you will find a shape box with a tyranno...

Come along to the farm and discover all the cute animals! Here are 9 cardboard cubes to create 6 scenes on the theme of farm animals: a sheep, a ra...

Adventures await with a Janod box: a complete box comprising 4 toys designed with children’s early learning in mind. This box has been developed in...

20 lightweight stackable wooden stones to introduce your child to construction and balance. A range featuring delicate colors, inspired by current ...

Everything needed to become the prettiest Little Miss! 9 wooden accessories: a large mirror, a makeup palette with brush and built-in mirror, 2 lip...

Watch out for the cat! He is looking longingly at this beautiful aquarium full of colorful fish. 6-piece puzzle with wooden pegs on the theme of ex...