New products

Getting them in and out just got a whole lot easier—like revolutionize-your-day easier. Use Conveniently installs once with seamless rear to forwa...

This SWIV and PIPA urbn travel system is a dynamic duo that lets you embrace the spontaneity of parenthood. The SWIV is a cutting-edge stroller tha...

Life is full of moments worth savoring, and the DEMI icon single stroller is designed to keep up with every one of them. From the moment you step o...

You can’t wait to welcome your little one into the world, but preparing for their arrival can be overwhelming. There are so many things you’ll need...

You can't wait to experience all the sweet moments of parenthood – from cozy cuddles to toddler giggles. But you also know that between those tende...

Designed to help make car seat setup quick, easy, and secure, the StayTight™ base takes care of the hard part of installation with a built-in seat ...

Often mistaken for twins, Amuseables Pair of Olives aren’t actually related – but are very much BFFs.  Their identical height, similar coloring a...

Bring a little calm to bedtime with the Bartholomew Bear Musical Pull. Featuring a soft cream star with the tiniest Bartholomew Bear tucked beneath...

Our iconic characters, Bonnie the Strawberry and Ollie the Octopus, brought to life in a soft, cuddly plush. Features multiple soft fabric textures...

Macy the Rainbow, Kayden the Koala, James the Dino, Ash the Mushroom Itzy Pals join your little one as the most playful (& cutest!) pals on the...

Shake, Rattle & Teethe! Shake off those teething blues with the Sweetie Rattle™ silicone teether. Made of soft, flexible silicone, this engagin...

Say hello to our most famous and loved teddy bear – Bartholomew Bear - as a youngster! His fur is still growing and a lighter tone, but you can alr...

Amuseables Mirielle St. Honoré runs the most exclusive spin studio in Paris – and yes, the waiting list is longer than a metro queue at rush hour. ...

Amuseables Margaux Madeleine is a stone-skimming prodigy. From calm ponds to the Seine itself, she’s known for her flawless flick – and her effortl...

Amuseables Carole Canelé is no ordinary pastry – she’s a crème-de-la-crème craftswoman. Having traded the kitchen for a studio bench, she now spend...

Some baguettes dream of Parisian cafés. Amuseables Caprese Baguette prefers a field at dawn, fitted with a tote bag and a keen eye. Car boot sales ...

If you’re looking for a cheeky handful – you’ve just found it! Salute the great Amuseables Peanut who has won many hearts with his disarming smiles...

Wheat Flufflet Bunny has impeccable timing – usually. She’s the comic of the Flufflet Street Theater Company, best known for turning missed cues in...

Oat Flufflet Bunny is a performer through and through. Give her a stage and a beat, and she’s in her element.  As the dancer of the Flufflet Street...