New products

You're sure to be all smiles while sporting our Cheerful Studded Earrings. Perfect for pierced ears, this 3-pair set consists of a metallic star an...

Our rose gold Boutique Locket Necklace is the perfect first piece of sophisticated jewelry for your little one to add to their collection! The hear...

Made with a variety of pastel beads, this shell necklace is a great addition to any mermaid's jewelry collection. This beautiful necklace is...

Our NEW Boutique collection boasts a meticulously curated selection of necklaces, bracelets, headbands and hair accessories. The Boutique Sweet He...

Add some heart and sparkle to your hair style with this set of bedazzled heart hairclips. Perfect to mix and match, this set of 4, glitter matched ...

No pierced ears? No problem! These playful stick-on earrings make it easy to sparkle in style. With 10+ adorable styles to choose from—including he...

Our Wish Upon a Rainbow Star set features a dazzling necklace and matching bracelet, each strung with alternating star shaped beads in all the colo...

This necklace and bracelet set has various purple-toned beads and a rainbow charm with a bedazzled star.

This 4pc bracelet set is all about the love! 4 separate strands of pink and gold bliss are perfect for stacking or sharing with friends.

This set of 2 bracelets is perfect for any under the sea adventure or everyday mermaid wear. Featuring purple and blue beads and two metal pendants...

Our foam swords are made from durable EVA foam, offering a soft, lightweight feel for comfortable handling and easy movement during play. Each desi...

Defend the realm in style with our EVA Foam Shields! Crafted from soft, durable EVA foam, they’re lightweight, comfortable to carry, and safe for e...

Defend the realm in style with our EVA Foam Shields! Crafted from soft, durable EVA foam, they’re lightweight, comfortable to carry, and safe for...

Turn your youngster into a mystical marvel with our Legendary Dragon Soft Wings! This charming green dragon ensemble will whisk your child away, ig...

Enjoy all the sparkly fun without any shedding glitter! Our Rainbow Sequins Skirt is made with a wider elasticized waistband which allows for great...

The most magical fairy in the land! Our Gracious Gold Sequins Skirt set is a rich & luxurious 3 piece set, made to be the most perfect glitter-...

Keep little ones cozy and stylish with the Mayoral Blue Puffy Vest — a versatile layering piece perfect for cooler days. The sleeveless design allo...

This changing pad is made of soft foam that warms to room temperature for skin-like comfort.Additional features: It has a water-resistant, wipe-cle...

Amuseables Happy Boiled Egg is most definitely morning person. A very, very, very morning person. Up with the sunrise, yolk beaming, already halfwa...

Amuseables Sports Walston Whistle is the lead presenter of On the Sidelines (quite possibly the most popular sports chat show known to Jellykind!),...

Dangling legs, neat zip-top, and soft mocha hues: the Amuseables Perkle Coffee Bag is your new favorite on-the-go essential. Styled after the Je...

Say hello to the dear little hopper that started it all: the one, the only – Bashful Bunny! She’s a loyal friend and cheerful companion who always ...

Meet the most popular teddy bear Jellycat of them all, Bartholomew Bear! Kind, gentle, brave and full of heart, he’s always 200% there for his frie...