New products

A plush rattle for babies to handle without moderation! Thanks to these multiple activities, baby will be able to wake up while having fun! The Rot...

A plush rattle for babies to handle without moderation! Thanks to these multiple activities, baby will be able to wake up while having fun! The Spe...

Replace your mattress cover or be prepared for messes with an extra on hand. The soft cover is tailored to zip over the mattress pad to provide bre...

Parker the Pickle! The Itzy Pal™ joins your little one as the most playful (& cutest!) pal on the block! Let baby discover the soft plush chara...

Say goodbye to lost pacifiers! Our Sweetie Strap™ is made of 100% food grade silicone and keeps pacifiers in place while also looking stylish with ...

Meet The Bitzy Pal™, your baby’s new bestie & self-soother all-in-one! Extending from our Bitsy Bespoke™ toy collection comes a playful plush l...

Let’s Explore! Our Ritzy Jingle™ from our Bitzy Bespoke™ collection is the playful pick-me-up your babe can’t resist! Sensory design in mind, thi...

Wyatt the Highland Cow! Our snuggly Itzy Lovey™ features soft Sherpa fabric and textured ribbons that baby will love to explore! A textured silicon...

Love is in the details with our Itzy Learn & Snuggle Gift Set™! Featuring our Itzy Lovey™ and Bitzy Busy Book™, this gift set is a sensory sens...

Make a splash! Have some good clean fun with our 10 colorful bath toys in the Itzy Splash Gift Set™. These soft, squeezable, water-squirting charac...

Shake the teething blues away with an adorable Ritzy Rattle™! Our silicone rattle teether features a gentle rattle sound and includes two silicone ...

Chew on this! A pop of personality: a teething bestie & sensory toy all-in-one! Our Itzy Pop™ engages baby with popping sounds & movement w...

Chew on this! A pop of personality: a teething bestie & sensory toy all-in-one! Our Itzy Pop™ engages baby with popping sounds & movement w...

Beckett the Banana! Bid farewell to teething troubles with Itzy Ritzy’s Chew Crew™. Crafted with easy-to-hold handles, this teething companion offe...

Stay in the Loop! Soothe and massage baby’s sore gums with Itzy Loops™. Featuring two soft silicone rings and a textured link, this teether is easy...

Your little one’s new exploratory tagalong!  The attachable Bitzy Traveler™ is made with soft natural cotton fabric and minky velour and features j...

Sore gums are no match for the Itzy Ritzy Bitzy Biter™ Teething Ball! This multi-texture teether is perfect for providing comfort as it soothes you...

Sore gums are no match for the Itzy Ritzy Bitzy Biter™ Teething Ball! This multi-texture teether is perfect for providing comfort as it soothes you...

Sprinkle, stack & nest! Pour on the fun with Itzy Sprinkle™ stacking and nesting cups. Featuring adorably patterned drain holes for pouring and...