New products

You're sure to be all smiles while sporting our Cheerful Studded Earrings. Perfect for pierced ears, this 3-pair set consists of a metallic star an...

Our rose gold Boutique Locket Necklace is the perfect first piece of sophisticated jewelry for your little one to add to their collection! The hear...

Made with a variety of pastel beads, this shell necklace is a great addition to any mermaid's jewelry collection. This beautiful necklace is...

Our NEW Boutique collection boasts a meticulously curated selection of necklaces, bracelets, headbands and hair accessories. The Boutique Sweet He...

Add some heart and sparkle to your hair style with this set of bedazzled heart hairclips. Perfect to mix and match, this set of 4, glitter matched ...

No pierced ears? No problem! These playful stick-on earrings make it easy to sparkle in style. With 10+ adorable styles to choose from—including he...

Our Wish Upon a Rainbow Star set features a dazzling necklace and matching bracelet, each strung with alternating star shaped beads in all the colo...

This necklace and bracelet set has various purple-toned beads and a rainbow charm with a bedazzled star.

This 4pc bracelet set is all about the love! 4 separate strands of pink and gold bliss are perfect for stacking or sharing with friends.

This set of 2 bracelets is perfect for any under the sea adventure or everyday mermaid wear. Featuring purple and blue beads and two metal pendants...

Our foam swords are made from durable EVA foam, offering a soft, lightweight feel for comfortable handling and easy movement during play. Each desi...

Defend the realm in style with our EVA Foam Shields! Crafted from soft, durable EVA foam, they’re lightweight, comfortable to carry, and safe for e...

Defend the realm in style with our EVA Foam Shields! Crafted from soft, durable EVA foam, they’re lightweight, comfortable to carry, and safe for...