New products

Everything right where you want it, organized just the way you like it. The Nuna Stroller organizer tucks all your parenting essentials within arm’...

You can't be all things to all people, and that's OK. Because to them, you are the world. You embody all and beyond. Your heartbeat sets the rhythm...

Meet the dynamic playard affectionately known as PAAL. Use Functions as a bassinet and travel crib that transforms to baby’s needs Removable bassi...

Picture this: sleek lines, warm wood accents, and an intuitive design that not only decorates your dining space with an heirloom furniture appeal b...

The daily rhythm of parenthood pulses with countless moments of movement. Some mundane and some magical. And at the end of the day, they come toget...

Our organic cotton sheet fits the PAAL playard—so playtime and naptime can come naturally. Fits the Nuna PAAL mattress only GOTS certified organic...

Nothing about being a parent is what it seems. It's magical, scary, overwhelming, and full of changes—identity, style, body, work, travel. As your ...

An essential for any Cruiser or Switchback owner, our new Day Cooler keeps goods cold from picnics to beach trips. Triple the size of our Lunch Coo...

Genuine napa leather cover for Switchback bumper bar with a soft, quilted pattern add a touch of comfort and class to your ride. Veer's custom zipp...

A must-have for any Cruiser or Switchback owner, our new Lunch Cooler makes food storage seamless for any daytrip or adventure. A medium-size versi...

Enjoy unrivaled comfort and beauty with Switchback Color Kit Luxe. Color Kit Luxe allows you to customize any Switchback Seat with a plush, soft in...

Powerful enough for adults yet safe enough for infants, Veer’s Flex Fan delivers maximum wind speed, long lasting battery life and endless versatil...

Make the beach journey with kids and gear over sand a breeze with the Beach Wheel Kit for any Veer wagon. This kit allows you to swap out your stan...

This oversized pad gives readers of all ages an opportunity to sharpen observational skills. Easy tear-out pages. Includes a magnifying class.

Our Sweetie Strap™ is made of 100% food grade silicone and keeps pacifiers in place while also looking stylish with our new durable beaded one-piec...

Our Sweetie Strap™ is made of 100% food grade silicone and keeps pacifiers in place while also looking stylish with our new durable beaded one-piec...

Our Sweetie Strap™ is made of 100% food grade silicone and keeps pacifiers in place while also looking stylish with our new durable beaded one-piec...

Our Sweetie Strap™ is made of 100% food grade silicone and keeps pacifiers in place while also looking stylish with our new durable beaded one-piec...

Our Sweetie Strap™ is made of 100% food grade silicone and keeps pacifiers in place while also looking stylish with our new durable beaded one-piec...

The soft character will become an instant BFF for your little one! Easily attaches to the handle of a Sweetie Soother™ pacifier (included).

The soft character will become an instant BFF for your little one! Easily attaches to the handle of a Sweetie Soother™ pacifier (included).

The soft character will become an instant BFF for your little one! Easily attaches to the handle of a Sweetie Soother™ pacifier (included). Age: 0...

Soothe and massage baby’s sore gums with the Ritzy Teether™! The textured hollow tubes collapse and flex reaching both front teeth and back molars...

Our baby rattle teether toy features a gentle rattle sound and includes two silicone rings to keep baby’s hands busy. This teething rattle is easy ...

Our baby rattle teether toy features a gentle rattle sound and includes two silicone rings to keep baby’s hands busy. This teething rattle is easy ...

Our baby rattle teether toy features a gentle rattle sound and includes two silicone rings to keep baby’s hands busy. This teething rattle is easy ...

Meet the Itzy Soother™ Natural Rubber Pacifier! Each natural rubber binky features a cherry-shaped nipple to mimic breastfeeding and a shield accen...

Meet the Itzy Soother™ Natural Rubber Pacifier! Each natural rubber binky features a cherry-shaped nipple to mimic breastfeeding and a shield accen...

Meet the Itzy Soother™ Natural Rubber Pacifier! Each natural rubber binky features a cherry-shaped nipple to mimic breastfeeding and a shield accen...

Meet the Itzy Soother™ Natural Rubber Pacifier! Each natural rubber binky features a cherry-shaped nipple to mimic breastfeeding and a shield accen...

Meet the Itzy Soother™ Natural Rubber Pacifier! Each natural rubber binky features a cherry-shaped nipple to mimic breastfeeding and a shield accen...

Teethe, Play & Explore! Love is in the details with our Bitzy Busy Gift Set! Featuring our Itzy Lovey™ and Bitzy Busy Ring, this gift set is a ...

Travels abound! Endless adventures await with your babe’s new travel tagalong, the Itzy Bitzy Spiral Car Seat Activity Toy from our Bitzy Bespoke™ ...

Holds paci close! Say goodbye to lost pacifiers! Our Sweetie Strap Plus™ is made of soft silicone and keeps pacifiers close while adding a sw...

Carmen the Cow!Objects in the Itzy Bitzy Mirror™ are cuter than they appear! Watch as your babe smiles at their reflection in the mirror, reaches f...

Lighten up your diaper bag with our multitasking Breastfeeding Boss™! Made of ultra-soft, breathable muslin, this newborn essential goes from swad...