New products

Wash the day off of your little one while keeping their skin happy with this gentle all-over shampoo + body wash. Infused with oatmeal, shea but...

Wash the day off of your little one while keeping their skin happy with this gentle all-over shampoo + body wash. Infused with oatmeal, shea but...

A chest balm meets tissue mashup, BoogerWiper soothes sore sniffers at home and on-the-go with all the benefits of a chest balm in a fuss-free ...

Need to clear the air? Filter out the bad stuff while lulling your little one to sleep with the 3-in-1 Air Purifier + Sound Machine + Nightl...

MediFrida delivers the full dose through a soft, familiar paci that sends medicine to the side of the cheek, as recommended by doctors, bypas...

Trapped farts are a pain in the gas. Tackle babe's tummy troubles hands-on with Fart Freeing Essentials, the digestive duo that ...

Hit the snooze button. Add BreatheFrida Vapor Drops to bath water or a diffuser for a soother bed time chill sesh. Calming lavender oil means a...

The All-in-One Potty Kit is loaded with all the essential tools and tips for potty-training success. Get set with the 3-in-1 Grow-With-Me Potty...

- Breathable organic cotton, comfy and cozy.- Eco-friendly, chemical free and non-toxic, good for baby's delicate skin.- Machine washable, durable ...

The Cabana Collection. Where it all began, our signature striped towel. Quick dry - 3 times faster than a standard cotton towel Won't collect dam...

Comfy, fresh yet cozy breathable ivory colored soft cotton one piece long sleeve romper with faux satin vest, matching satin classic collar & b...

Comfy, fresh yet cozy breathable soft cotton one piece long sleeve romper with faux vest, classic collar, and satin buttons. Snap button closures m...

Perfect for dressing up all her sweet spring outfits while keeping the Sun off her delicate baby cheeks! 100% cotton twill. 

Dress her up in this beautiful pleated tulle dress in a crisp ivory cream color featuring an embroidered waist belt with short, puffed tulle bubble...

He'll be ready for the backyard or beach in this comfy short sleeve rashguard. Made from a high-quality swimwear fabric with built-in UPF 50+ sun...

Comfy, stretchy cotton blend shorts with drawstring waist perfect for mixing and matching with all his favorite tees! 

Announcing the newest member of the Nuna family—the SWIV & TRIV bassinet + stand! This infant bassinet with a one-hand release offers lie-flat ...

The DEMI next isn’t just a stroller. It’s a lifestyle. It’s a lifestyle that empowers you to choose your own path, your own pace, and your own pref...

Did your plus-one just become two? When love multiplies, the DEMI next sibling seat helps you reach your next level of adventure. It adds extra sea...

In the groggy midst of early parenthood, where completing the everyday mundane feels like an epic achievement, the DEMI next bassinet becomes your ...

We know your best days with baby often start with just getting out of the house. So allowing Mother Nature to break that stride is not an option. T...

What you need? A diaper bag. What you want? Something that matches your vibe and allows you to stay true to who you are. Something that can be styl...

The PIPA urbn is the only baseless infant car seat with pipaFIX™ rigid latch that can install in seconds, all while weighing in at an ultralight 7 ...

Our Vista allows for multiple second seat configurations. The Lower Adapters allow you to attach a Bassinet, Mesa Car Seat, or RumbleSeat V2+ to th...

An extra Aria Infant Car Seat base allows you flexibility and ease of travel. Ideal for multiple family vehicles – no more swapping car seat bases ...

From energetic elementary school kids to independent pre-teens, the Alta V2 delivers proper seat and belt positioning with style, comfort, and ease...

A cozy place to play or lay, the Mira was designed to soothe and comfort baby while keeping them close. Following their natural movement, the 2-in-...

Designed to inspire children to exercise fine motor development and hand-eye coordination, our Toy Bar accessories feature fun and engaging texture...

Designed to inspire children to exercise fine motor development and hand-eye coordination, our Toy Bar accessories feature fun and engaging texture...

This legendary tale begins when Pocahontas, the free-spirited princess, encounters a mysterious shipload of English settlers and soon befr...