New products

Designed for high couture and maximum comfort, Oilo's fitted crib sheets are as soft as they are stylish. Our original woodland crib sheet design i...

Designed for high couture and maximum comfort, Oilo's fitted crib sheets are as soft as they are stylish. Bella says it all in the name! “Bella” is...

When baby's room is dryer than a philosophy lecture, it's time to turn on the BreatheFrida 3-in-1 Humidifier and get some moisture back in the b...

Baby Basics Kit (YOU'LL ACTUALLY USE) Whether you’ve got a baby at home or a baby shower on the schedule, the Baby Basics Kit is the bringing...

Keep your little one's nostrils clear naturally with the Fridababy NoseFrida Saline Kit, the all-in-one stuffy nose solution for babies. Include...

FeverFrida THE COOL PADS When fever hits, Cool Pads help bring your little one’s temp back down. No need to refrigerate them . . just open, c...

NailFrida THE SNIPPERCLIPPER SET Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper...

Meet the Veer Cruiser, designed for those who prefer to take the paths less traveled. With the feel, functionality and safety of a premium stroller...

For a no-slip, no-mess meal with less stress, try the Avanchy Bamboo Suction Baby Bowl and Spoon. Crafted from organic bamboo atop a silicone ring,...

Crafted with your younger baby in mind, the Avanchy Bamboo Infant Spoon is a smart and safe addition to mealtime. This lightweight bamboo and silic...

This buttery soft, big bow style headwrap is the picture-perfect accessory for every baby girl. The stretchy band allows for a comfortable fit even...

High quality bond paper on a 75-foot roll Sturdy white paper is perfect for use with pencils, crayons, markers, chalk, poster paints or watercolor...

When you've got an active, squirming Tiny Human on your hands, you need a lotion that's non-greasy and absorbs quickly! Made with organic, plant-ba...

Hurray, springtime has sprung again! Gardener Gabriel is overjoyed, he can finally get back to tending his garden. This year he wants to grow sweet...

With this conveniently sized (6 x 9 in) premium white bond paper pad, it's easy to sketch, paint or doodle. Suitable for crayons, markers, chalk, w...

This generously sized 9" x 12" drawing pad provides a clean sheet for every creative whim. Premium white bond paper is ideal for pencils, crayons...

Colic, digestion, relaxation or just good ol' fashioned bonding, baby massage is a "thing". Really. Look, babies love massage just as much as the r...

If you are looking for that perfect accessory to complete your little angels outfit you have found it. Make sure to enlarge the picture to see the ...

Isn't she sweet? Isn't she adorable? sighed the grown-ups at new baby, Angel. But Angel, with her wild, curly hair, doesn't turn out to be quite th...

No-mess painting for kids! This exciting paint-with-water coloring book includes four reusable pages and a refillable water pen. Simply use the pen...

No-mess painting for kids! This exciting paint-with-water coloring book includes four reusable pages and a refillable water pen. Simply use the pen...

No-mess painting for kids! This exciting paint-with-water coloring book includes four reusable pages and a refillable water pen. Simply use the pen...

No-mess painting for kids! This exciting paint-with-water coloring book includes four reusable pages and a refillable water pen. Simply use the pen...

No-mess painting for kids! This exciting paint-with-water coloring book includes four reusable pages and a refillable water pen. Simply use the pen...

No-mess painting for kids! This exciting paint-with-water coloring book includes four reusable pages and a refillable water pen. Simply use the pen...

This exciting activity book includes four reusable pages and a refillable water pen. Use the pen to fill in each activity, from coloring in boxes t...

The soft character will become an instant BFF for your little one! Easily attaches to the handle of a Sweetie Soother™ pacifier (included).

Gorgeous flats from Tip Top Kids with a rhinestone strap for a glamorous touch. Glossy white patent leather and rhinestone encrusted buckled strap ...

All of our banks are made from only the highest quality ceramic known as dolomite for increased durability. They feature a base that is deep glazed...

Bring your newborn to the table and into the heart of your family Enables the Tripp Trapp® to be used from birth 5-point safety harness and soft...

Thanks to the ergonomic shape of the handle, the rattle is easy to grasp and to handle. Funny, Baby shakes it to see and hear the multicoloured bal...

Healthy and natural, this teething ring is made of 100% natural rubber, pulled from the Hevea tree latex, and food-safe paint. With numerous soft p...

Sight: The dark and contrasting spots all over Sophie la girafe's body provide visual stimulation and make her easily recognizable to baby. She so...

Complete her outfit with these satin-soft bows with clip perfect for even the finest hair!

SeaStar Sparkle SPF50 in assorted scents with Rainbow Reef Safe Bio-Degradable Glitter 3.4 oz. |  You’re eco-friendly, gorgeous, well protected and...

This is Robomop, a hardworking robot who's good at his job, which is cleaning...well, yes, the public restroom. Stuck with the apparently endless j...

Our silicone rattle teether features a gentle rattle sound and includes two silicone rings to keep baby’s hands busy. The rattle teether is easy fo...

Add some bling with this glamorous decoration that will make any cake or cupcake dazzle. Package includes 1 Rhinestone decoration measuring...

White Flower crown with rhinestone detail including bow and veil perfect for First Holy Communion. Features Satin Flowers with a Rhinestone Cen...

Pretty slip on flats for sweet little girls from Tip Top Kids. Stunning Patent Leather Shoes, stylish silhouette topped with a Rhinestone Bow Acc...

Talk about a classic childhood toy! All the colors of the rainbow are represented by these eight smooth, easy-grasp wooden pieces. Stack them on th...

Enjoy endless animal adventures with dozens of wild creatures! This reusable puffy sticker set includes a sturdy double-sided, fold-out background ...

Think you've got a nose for drawing? In this hilarious party game, players have to use their sniffers to try and sketch the prompt and then hope t...