New products

This headband is darling! The stretch lace band makes this accessory great for kids of any age! A large flower adorns one side of the band. This is...

This gorgeous rhinestone tiara will add a touch of sparkle to your little princesses special day! Style 319

This gorgeous rhinestone tiara will add a touch of sparkle to your little princesses special day! Style 315

This ilittle girl's heel is perfect! It features a heel that is approximately 1.5 inches tall and a rhinestone strap. Perfect addition to any spec...

Get thinking and dreaming with the If I Were A Giraffe book! This chunky board book has a splotchy giraffe tail, and pages and pages of feely fun. ...

  Bashful Beige Bunny is a popular fellow with scrummy-soft Jellycat fur and lovely long flopsy ears mean that with just one cuddle, you’ll never ...

The perfect dress for school, special occasions, and everyday play! Scoop back and ballet neckline make getting dressed a breeze.  Full skirt make...

Our solid ruffle tee is a favorite to pair with printed twirl skirts, leggings, or layered under a pinafore!  INSTRUCTIONS:  Wear-Twirl-Repeat FIT...

THE SMARTEST WAY TO SOOTHE SORE GUMS! Bumpy textures, stunning colors, and wonderfully soft silicone A DELIGHT TO GRAB, FEEL, AND CHEW; An illum...

Specifications Age 0+ Brand Graffiti Dinos Size 15"

Now even younger children can follow the little green caterpillar as he eats his way to becoming a beautiful butterfly in this sturdy board book. ...

Combine art and science into one awesome experiment! The Solar Print Kit allows you to make cool designs using a chemical reaction that relies on ...

Make your dreams a reality and become a fashion designer! It's fun and easy to draw your own fabulous designs with all the tools you need to sho...

Just flip your wrist and release the stretchy chickens into the air. Our Chicken Flinger set of 2 is stretch and shoot fun. It's fun to flick thes...

Squishy stretchy fun!

Angel Dear Ring Rattles are great for tiny little fingers. Pair with our blankies, napping blankets or curved pillows.

Mia the Ballerina from Aurora World will bring out the dancer in your little girl! Her long, blonde hair and pretty pink outfit are details any chi...

7" inches long with a silver horn, this stretched out unicorn is mostly bright blue with sprays of pastel purple, pink, and yellow throughout. ...

Anything can happen in the wild! Start your expedition with the Safari Animals set for a roaring good time. Monkey around with magnetic, savannah-...

Gift Card that can be used anytime in store and online!

A unique instrument for play... how it's used is up to the kids!Whether they rock it, roll it, sit in it or stand... kids want to move with Teeter...

Soothe and massage baby’s sore gums with the Ritzy Teether™! The textured hollow tubes collapse and flex reaching both front teeth and back molars...

Soothe and massage baby’s sore gums with the Ritzy Teether™! The textured hollow tubes collapse and flex reaching both front teeth and back molars...

The Ritzy Rattle Pal™ is your babe's new bestie, doubling as a plush rattle and braided teething toy to soothe sore gums. With a gentle rattle sou...

The Ritzy Rattle Pal™ is your babe's new bestie, doubling as a plush rattle and braided teething toy to soothe sore gums. With a gentle rattle sou...

The Mini Backpack Diaper Bag by Itzy Ritzy is the perfect size to grab and go for quick outings or when you only need to bring along the essential...

Adventure Awaits! Playtime just got sweeter with the Ritzy Activity Gym™ from our Bitzy Bespoke™ collection. Our premium wooden gym and quilted ra...

Meet Bitzy Crinkle™, a lovable sensory toy for babies that crinkles and excites. Part of Itzy Ritzy’s Bitzy Bespoke™ collection, this baby crinkle...

Featuring soft Sherpa fabric, ribbon, clinking rings and a textured silicone teether to help soothe sore gums the Itzy Friends Toy Collection Link ...

These soft sports balls are made for smaller hands to enjoy their favorite games. Each set includes 5" soccer ball, 5" basketball and 6.5" football...

2017 Parents' Choice Award Winner - SilverGet ready to bounce, toss, balance, roll, hop, and laugh!It's up to you to match your confidence with you...

Stick 'em to any smooth surface!Mini Squigz may be tiny, but their building fun is MIGHTY!These mini members of the Squigz family are 40% smaller, ...