New products

Out around town, on a whirlwind weekend trip, or exploring faraway places - an extra hand is always helpful for any parent. At the touch of a butto...

A morning stroll to the park or afternoons in your favorite coffee spot, everyday out and abouts with baby are fuss-free with the TRIV™ next stroll...

Pack up and go anywhere with MIXX next. On the move, it’s a smooth ride you can maneuver with one hand and lay flat for newborn comfort. The MIXX n...

* SOFT AND COZY SWADDLING BLANKET - Wrap your little loves in LollyBanks extra soft 100% cotton muslin swaddles to make your baby feel safe and sec...

Our snuggly Itzy Lovey™ features soft Sherpa fabric and textured ribbons that baby will love to explore! A textured silicone teether helps massage ...

Help your little one keep their cool while teething with these adorable cactus teethers! Our 3-pack of water-filled teethers are textured on both s...

The Ritzy Rattle Pal™ is your babe's new bestie doubling as a plush character and braided teething ring to soothe sore gums. With a gentle rattle s...

Fidget spinner with suction cup base and four silicone sensory poppers. Highchair toy format designed to entertain baby. Suction cup adheres to smo...

A Lullaby to Go! Create calming vibes wherever you go with our Bitzy Notes™ music toy. Made of soft natural cotton fabric, it easily attaches to yo...

Protect your clothes, and look good doing it, with Itzy Burp Cloths™. Made of breathable, triple-layer cotton muslin, these generously sized burp c...

From drips to drools, Itzy Bibs™ have got you, and your little one, covered! Made of ultra-soft, triple-layer muslin cotton in on-trend prints, the...

Meet The Bitzy Pal™, your baby’s new bestie & self-soother all-in-one! Extending from our Bitsy Bespoke™ toy collection comes a playful plush l...

Meet The Bitzy Pal™, your baby’s new bestie & self-soother all-in-one! Extending from our Bitsy Bespoke™ toy collection comes a playful plush l...

Shake, Rattle & Teethe! Shake off those teething blues with the Sweetie Rattle™ silicone teether. Made of soft, flexible silicone, this engagin...

Lighten up your diaper bag with our multitasking BREASTFEEDING BOSS™! Made of ultra-soft, breathable muslin, this newborn essential goes from swadd...

Happy go ducky! Float into fun with three members of the Itzy Ducky Family™. Made of soft, squeezable material in modern colors, these duckies have...

The Sky's the Limit! Unlock a rainbow of creativity with the Ritzy Rainbow™ stacking toy. Featuring five flexible arches in assorted colors and siz...

This adorable clip-on toy is a delicious way to entertain babies while stimulating their senses! Two plush bread slices feature corduroy peanut but...