New products

A joyful tribute to all the things that make mom magical!  Continues to be a bestselling gift for baby showers, Mother’s Day, and a book that moms...

A joyful tribute to all the things that make dad amazing!  Continues to be a bestselling gift for baby showers, Father’s Day, and a book that dads...

Keep your eyes clear and your heart full in Bling2o’s Heart Throb. Our novelty rhinestone heart shaped swim goggle has been updated once more! Hea...

Now booking lash appointments! Look glam this summer in Bling2o’s recreated eyelash swim goggles. Glam Lash flaunts long lashes and faux eyeshadow ...

Float in space or float in water, why not both? Reach for the stars in Blue Moon, a space exploration themed traditional shaped swim goggle. With...

Find your baby's face in this delightful new animal lift-the-flap book with a mirror on every spread. Find your baby's face in this delightful new...

A girl’s hilariously unsuccessful search for elephants serves as a clever allegory for the disappearance of these iconic animals. The first book i...

What’s more fabulous than a tea party? Tea with Daddy, of course! This exuberant story begins before the honored guest arrives, with much ado prep...

Smudge Elephant loves naptime, and keeps falling asleep on the march! Flop this supersoft silly down to sit on those squishable trumpet paws. With...

Keep your little one's nostrils clear naturally with the Fridababy NoseFrida Saline Kit, the all-in-one stuffy nose solution for babies. Include...

From hospital bag to diaper bag, Bitty Bundle of Joy is the perfect starter kit for new parents. It's packed with four of our bestselling products...

For newborns trying to sleep, silence is actually not that golden. The 2-in-1 Portable Sound Machine + Nightlight helps baby fall - and stay - a...

Bathing baby can be a pain in the splash without the right tub. With the flip of its smart sling, the Grow-With-Me Bath Tub morphs from newborn ...

Wash the day off of your little one while keeping their skin happy with this gentle all-over shampoo + body wash. Infused with oatmeal, shea but...

Wash the day off of your little one while keeping their skin happy with this gentle all-over shampoo + body wash. Infused with oatmeal, shea but...

A chest balm meets tissue mashup, BoogerWiper soothes sore sniffers at home and on-the-go with all the benefits of a chest balm in a fuss-free ...

Need to clear the air? Filter out the bad stuff while lulling your little one to sleep with the 3-in-1 Air Purifier + Sound Machine + Nightl...

MediFrida delivers the full dose through a soft, familiar paci that sends medicine to the side of the cheek, as recommended by doctors, bypas...

Trapped farts are a pain in the gas. Tackle babe's tummy troubles hands-on with Fart Freeing Essentials, the digestive duo that ...

Hit the snooze button. Add BreatheFrida Vapor Drops to bath water or a diffuser for a soother bed time chill sesh. Calming lavender oil means a...

The All-in-One Potty Kit is loaded with all the essential tools and tips for potty-training success. Get set with the 3-in-1 Grow-With-Me Potty...

- Breathable organic cotton, comfy and cozy.- Eco-friendly, chemical free and non-toxic, good for baby's delicate skin.- Machine washable, durable ...