Play

Angel Dear Ring Rattles are great for tiny little fingers. Pair with our blankies, napping blankets or curved pillows.

Smudge Rabbit is such a sleepy sweetie - always sprawling out, lazing on the bed or rug! Scrumptiously soft in oatmeal fur, this lop-eared lazer j...

Sight: The dark and contrasting spots all over Sophie la girafe's body provide visual stimulation and make her easily recognizable to baby. She so...

Blossom Beige Bunny has been frolicking in the meadows, and has found some special flowers. In iconic Bashful beige fur with a cream bobtail, Blo...

Smudge Elephant loves naptime, and keeps falling asleep on the march! Flop this supersoft silly down to sit on those squishable trumpet paws. With...

The Naughty Penguins is a tale of mischief and polar pranks! When three cheeky chicks play horrible tricks, they soon find they're out of their dep...

Such a fun throw back! Kiddos will enjoy getting creative with these super fun jumbo pencils!

Inspired by the latest fashion trends and made with safety in mind, Jellycat plush toys are adored by children of all ages. The Bashful Dragon isn'...

Blossom Bunny has been frolicking in the meadows, and has found some special flowers. In iconic Bashful blush fur with a cream bobtail, Blossom B...

Lottie The Fairy Bunny is a joyful story about a fairy bunny who loves to dance. Follow Lottie as she twirls through the day with all of her gard...

Keep your little one busy and fascinated with the Dimpl Interactive Toy by Fat Brains Toys. Featured in a sturdy plastic frame are 5 colorful, ...

Fun cute and squishy these adorable baby Dino’s are the cutest! Collect them all! 

Amuseables Boiled Egg Graduation can't wait to celebrate! With super-soft fur in cream and yellow, and a cotton mortarboard with golden tassel, th...

SPLASH! BASHFUL TURTLE IS HERE AND FLIPPING GORGEOUS! THIS GENTLE TURTLE HAS A SOFT GREY-BEIGEY SHELL AND FLOPSY, MINTY, CHUNKY FLIPPERS! A PERFECT...

The Amuseables Roses  Bouquet is the perfect way to say I love you. Amuseables Rose Bouquet is the floral gift that keeps on giving. A trio of soft...

Smudge Lamb is the sweetest farmyard friend in super soft cream fur. With trumpet legs, tulip ears, and a biscuit face, this little lamb is a lovin...

The AirFort® is the only inflatable instant play fort. It’s safe, durable, breathable and sets up in seconds. All you need is a standard box fan an...

Just flip your wrist and release the stretchy chickens into the air. Our Chicken Flinger set of 2 is stretch and shoot fun. It's fun to flick thes...

This fantastic projector torch projects amazing images of Dinosaurs around your room. View the fascinating images on your walls and ceilings in...

Get thinking and dreaming with the If I Were A Giraffe book! This chunky board book has a splotchy giraffe tail, and pages and pages of feely fun. ...

Bashful Beige Bunny is a popular fellow with scrummy-soft Jellycat fur and lovely long flopsy ears mean that with just one cuddle, you’ll never w...

No-mess painting for kids! This exciting paint-with-water coloring book includes four reusable pages and a refillable water pen. Simply use the pen...

A perfect gift for newborns, the Bashful Blue Bunny Soother is our most loved Bashful Bunny in a soft fur, with long lopped ears, a pink suedette ...

Hugg McSnugg is the love monster that shares the most joy and love all year long. In soft red fur with a generous tummy, Hugg has a sweet, heart-sh...

Meet this silly sausage! Amuseable Hot Dog loves a trip to the fairground, trotting along on cordy feet. With a fluffy bread bun in beige a...

Meet the most popular teddy bear Jellycat of them all, Bartholomew Bear! Kind, gentle, brave and full of heart, he’s always 200% there for his fr...

Amuseable Sun is here to brighten up the room! But there's no need for shades or sunblock – this chubby, cuddly bundle of rays is content to glow...

Nubble Dinosaur is sure to be a child's best friend! This wooden dino is delightful, and includes a textured natural rubber ball in the middle that...

Irresistible to touch and accompanied by cute as a button Bashful Puppy, this soother is a favourite for bedtime hugs and quiet time cuddles.  

Elephants Can't Fly - at least, that's what little Elly is told. But why not? Follow Elly on her mission to fly, beautifully drawn in sweet pastel ...

A perfect gift for newborns, the Bashful Pink Bunny Soother is our most loved Bashful Bunny in a soft fur, with long lopped ears, a pink suedette n...

Deon Daisy is an on-trend flower who makes for a great pal. 5” plush.

Get tangled up with gorgeous Odell Octopus! A squishy, splendid brick-red octopus, she has so much love to give! Smiley and silly, with br...

The Bashful Black & Cream Puppy Comforter is a portable patch of softness. This characterful puppy has been designed to comfort with squashy pa...

Smudge Rabbit is looking for someone to share his beautiful home with in Smudge Rabbit and the Falling Star. After making a wish as a star shoots b...