Play

Angel Dear Ring Rattles are great for tiny little fingers. Pair with our blankies, napping blankets or curved pillows.

Books babies can really sink their gums into! Each book is chew proof, rip proof, nontoxic, and 100% washable.

A gorgeous book for keen little readers, The Magic Bunny is a wonderful tale of a very special rabbit pal. The Magic Bunny is a loving friend who l...

Smudge Rabbit is such a sleepy sweetie - always sprawling out, lazing on the bed or rug! Scrumptiously soft in oatmeal fur, this lop-eared lazer j...

Smudge Elephant loves naptime, and keeps falling asleep on the march! Flop this supersoft silly down to sit on those squishable trumpet paws. With...

The Naughty Penguins is a tale of mischief and polar pranks! When three cheeky chicks play horrible tricks, they soon find they're out of their dep...

  Bashful Beige Bunny is a popular fellow with scrummy-soft Jellycat fur and lovely long flopsy ears mean that with just one cuddle, you’ll never ...

Blossom Bunny has been frolicking in the meadows, and has found some special flowers. In iconic Bashful blush fur with a cream bobtail, Blossom B...

Bashful Cream Bunny’s gorgeous long ears look like two big dollops of clotted cream. Mmmm! Time for scones and a hippity-hop on the grass! With a...

Lottie The Fairy Bunny is a joyful story about a fairy bunny who loves to dance. Follow Lottie as she twirls through the day with all of her gard...

The Bashful Black & Cream Puppy Comforter is a portable patch of softness. This characterful puppy has been designed to comfort with squashy pa...

The Amuseables Roses  Bouquet is the perfect way to say I love you. Amuseables Rose Bouquet is the floral gift that keeps on giving. A trio of soft...

Meet the most popular teddy bear Jellycat of them all, Bartholomew Bear! Kind, gentle, brave and full of heart, he’s always 200% there for his fr...

Get thinking and dreaming with the If I Were A Giraffe book! This chunky board book has a splotchy giraffe tail, and pages and pages of feely fun. ...

Elephants Can't Fly - at least, that's what little Elly is told. But why not? Follow Elly on her mission to fly, beautifully drawn in sweet pastel ...

A perfect gift for newborns, the Bashful Pink Bunny Soother is our most loved Bashful Bunny in a soft fur, with long lopped ears, a pink suedette n...

Irresistible to touch and accompanied by cute as a button Bashful Puppy, this soother is a favourite for bedtime hugs and quiet time cuddles.  

This Angel Dear fawn lovey is the perfect little security blankie and tag-a-long for your child. It will bring smiles and comfort to your little na...

The AirFort® is the only inflatable instant play fort. It’s safe, durable, breathable and sets up in seconds. All you need is a standard box fan an...

Silky-soft and lovingly loyal, Bashful Black & Cream Puppy wants to play all day! He comes in five sizes, from huge and huggable to itsy bitsy ...

A perfect gift for newborns, the Bashful Blue Bunny Soother is our most loved Bashful Bunny in a soft fur, with long lopped ears, a pink suedette ...

Smudge Rabbit is looking for someone to share his beautiful home with in Smudge Rabbit and the Falling Star. After making a wish as a star shoots b...

The Amuseables Bouquet of Flowers is the perfect way to say Thank You or Congratulations, or simply to cheer up a friend. A stunning bundle of fluf...

Oat Flufflet Bunny is a performer through and through. Give her a stage and a beat, and she’s in her element.  As the dancer of the Flufflet Street...

Smudge The Littlest Elephant tells the tale of the tiniest one in the herd. Smudge can’t keep up when her family stomp along. How can they hel...

Nubble Dinosaur is sure to be a child's best friend! This wooden dino is delightful, and includes a textured natural rubber ball in the middle that...

No-mess painting for kids! This exciting paint-with-water coloring book includes four reusable pages and a refillable water pen. Simply use the pen...

Deon Daisy is an on-trend flower who makes for a great pal. 5” plush.

  If I Were A Duckling lets little ones dabble in fun creative play. This colourful board book asks readers to ponder what kind of duckling they w...

Thanks to the ergonomic shape of the handle, the rattle is easy to grasp and to handle. Funny, Baby shakes it to see and hear the multicoloured bal...

We Say... You Say... Looking for Leola Bear? You’ll likely find her in her South London studio – surrounded by painting, sculptures and fashio...

Snuggle up with Bartholomew Bear Soother. Our most loved, softly textured bear is hugging an un-stuffed square shaped soother all made from recycle...

Squishy stretchy fun!

If I Were An Owl is a charming board book, chunky like a little tree! Open the covers for bright illustrations - perfect for flights of inspiratio...

Your child’s creative imagination needs an outlet that will not only allow them to express themselves freely but also teach them valuable skills i...

A perfect little security blankie and tagalong for your child. The delicious cashmere-like material is perfect for babies and toddlers to snuggle. ...

Your mini kitchen helper needs our Learn To Chop Knife Set. The three piece set comes with a wood cutting board. The board comes with two working c...

This Angel Dear duck lovey is the perfect little security blankie and tag-a-long for your child. It will bring smiles and comfort to your little na...

This colorfully designed and immensely engaging series of instruments designed by French illustrator, Magali Attiogbe, is sure to add eye-catching...

Fearless optimist Anna sets off on an epic journey—teaming up with rugged mountain man Kristoff and his loyal reindeer Sven—to find her sister Elsa...

If I Were A Squirrel takes little readers through a forest of possibilities. This charming board book is full of rich textures, from fluffy tails t...

A perfect little security blankie and tagalong for your child. The delicious cashmere-like material is perfect for babies and toddlers to snuggle. ...

4 underwater-themed coloring boards and refillable water pen Reusable pages are white with simple line drawings when dry; reveal colors when wet C...

This generously sized 9" x 12" drawing pad provides a clean sheet for every creative whim. Premium white bond paper is ideal for pencils, crayons...

Little explorers can’t help but get sucked into the sensory excitement of these bendy, rattly, chewy, suction-cup creations!